UNINTENDED CONSEQUENCES
SEO Guide -
Unintended Consequences
Edward Lewis runs SEOConsultants.com, digit of the more well known and trusted directories in the SEO space. When I first started learning SEO about 5 eld backwards Edward dispatched me an email letting me know that something I wrote was incorrect. He was precise and I made sure I fixed the issue, but he was also quite abrasive.
When Traffic Power was spreading their gook through the SEO industry, Edward Lewis was digit of the main grouping helping to fight them off…so much so that Traffic Power even created a hate place about him. Edward cares a lot, but sometimes a taste too much. Recently he documented his experiences at Sphinn, where he was largely outraged by some inaccuracies he saw. In less than a week he was illegal from the place for existence too curt, abrasive, and disrespectful.
The difficulty with trying to decent up everything on the web is that conversations are dominated by noesis laws…for every mortal in the know, there are 100 grouping newborn to the field. Plus many of the grouping who know what they are talking about eventually exit the conversation. Given that trend (and how companies like Google acquire from spreading misinformation) the goal of killing misinformation is equally agonized and self-defeating.
Being precise is not enough to ensure success. You also have to collection your message in a format that grouping find appealing. Which is conception of the think why blogs are so popular. Someone mackintosh than you is going to take your ideas and repackage them in a juicy format…may as well be you doing the repackaging kinda than letting others take assign for your work.
We every get invested in what we know, and to hear something from a different appearance challenges our identities. Easier for grouping to acquire soured on dynamical their opinions if they learn from a trusted messager, especially if they do not have to adjudge that they are criminal to do so. An easier way to create modify is to deal your lateral of the story on your home turf using good formatting, country language, and logic. Some grouping will listen and follow, others will not.
Allowing grouping to self-select is a much more efficient marketing strategy than trying to force modify upon others. It allows meshwork effects to impact for you, kinda than against you. You pretty-much requirement legal or military might (government) or a monopoly (Microsoft or Google) to get absent with forcing change, and even then it usually ends up creating unexpected consequences (just look at Iraq).
Source: www.seobook.com
What Are Your Favorite SEO Analogies?
I try to teach my mom SEO stuff from time to time, and ofttimes do so through the use of analogies. Some analogies perhaps oversimplify the SEO process, but are good for helping get the base concepts across.
On Page Content
- fish and a fishing tangency - when explaining how text heavy sites ofttimes surpass thin ecommerce sites, I like to call searchers fish and each word on the tender an added fishing pole in the water. This is rattling coercive when used in compounding with analytics data, display her the hundreds of phrases that grouping searched for to find a given tender on her site…helping her wager the long tail as schools of fish.
- Don’t Make Me Think - grouping construe more than they read. Large blocks of text are imposing. People are more likely to feature well formatted noesis that uses many headings, subheadings, and inline links. Expect grouping to ignore your global navigation, and do whatever you communicate them to do (via inline links).
Site Structure
- Broadway Street in Manhattan - used to describe the value of descriptive .com domain names, and when describing what top see engine rankings are worth.
- a pyramid - when explaining how some phrases are more combative than others, and how to structure a site.
- chapters of a aggregation - used to describe the importance of focused tender titles, and how to structure a website.
Link Reputation
- search engines follow grouping - helps explain why newborn sites tend to not surpass well, and how links are seen as votes.
- roads and highways - used to describe PageRank and why some votes calculate more than others.
- multiple audiences - used to describe why many types of noesis are necessary to come different audiences, and the importance of creating noesis that is loved by buyers, linkers, and see engines.
- rising tide lifts every boats - used to describe how links to digit conception of your website help another pages on your website surpass better
- pet rocks & overpriced dolls - describing how representation becomes actuality when describing cumulative advantage, and how some slummy calibre sites are favourite while meliorate noesis relic hidden
Pay Per Click
- instant market feedback - describing how it crapper be cheaper to test and learn than it is to theorize
- taxing irrelevancy - explaining how irrelevant ads are priced discover of the marketplace.
- users vote with clicks - if your ad does not get clicked on it costs way more or is not shown
Tracking Results
- flying blindfold without device - when explaining the importance of analytics, and how most businesses that do not track results stand a good quantity of failing.
- people are lazy - describing the noesis of defaults and how a #1 ranking gets way more traffic than a sort 5 or sort 10 ranking.
Google Relevancy
- Trust is Important - cares deeply for user experience, unless they are paying enough to think otherwise.
- The House Advantage - when explaining why YouTube and Knol pages surpass meliorate than they deserve to.
- Link Authority is Important - explaining why garbage general made for AdSense sites like eHow foul up the see results when higher calibre information is hidden.
- Informational Bias - when explaining that Google’s playing model relies on grouping clicking paying ads for advertizement sites, and why Wikipedia ranks for everything.
How do you describe SEO to grouping who are not deep into the field?
Update: A few months past Jaan Kanellis posted many analogies.
Source: www.seobook.com
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