BUILDING E-BOOKS
SEO Guide -
Building E-Books
So you want to create your very possess digital product. Good! I conceive it’s a huge step in achieving success online. It’s a bounteous deal though, right? A ton of work! Daunting… Relax… it’s going to be much easier than you think! Before you crapper create your creation you requirement to…
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Yahoo Champions Internet Accessibility for the Disabled
by doc Dunn
At character Anecdotal today Yahoo announced that they had fresh unsealed the character Accessibility Lab; a locate where exclusive character employees (for now) crapper experience the concern of the Internet as a disabled web surfer would.
The journal bill also states:
“In constituent to simulating the disabled experience, the Accessibility Lab also provides a growing assemblage of books and videos that we hope will help visitors embellish more easy with the culture of disability. And help Yahoos keep disabled kids and adults understandably in mind as they design and code.“
Congratulations character for taking the reigns and upbringing cognisance of such an under-served topic. Now I am the first to adjudge that I have no construct of how difficult it staleness be to manoeuver the web with a disability. That said, I would love to get a significance of such an experience to wage valuable appearance when I create my possess websites and to enquire clients on their designs.
My friend Lee revivalist over at MerchantMetrix is an authority on website accessibility and through him I have learned a lot about just how difficult it crapper be to make a website accessible; however, difficult or not it staleness be done. There is exclusive no denying it is important to improve the cognisance of this large demographic and character has taken a praiseworthy step in that direction.
To excerpt Tim Berners-Lee the inventor of the World Wide Web:
The noesis of the Web is in its universality. Access by everyone disregarding of disability is an essential aspect.
What Accessibility Requires
Here is a summary of the 14 guidelines a website would have to follow in visit to embellish officially accessible according to the W3C’s Checklist for Web Accessibility Guidelines:
- Guideline 1. Provide equivalent alternatives to modality and visual content.
This covers such elements as the comely use of ALT attributes, adding tautological text link guidance for image maps, creating modality equivalents of transmission presentations (explaining what is happening in the presentation), etc. - Guideline 2. Don’t rely on colouration alone.
If colouration lonely is used to distinguish essential elements of a tender then this staleness be denaturized to wage accessibility to the color-blind. - Guideline 3. Use markup and style sheets and do so properly
Do not fix incompatibilities your website has with portion browsers using slummy markup because this crapper tack accessibility-based navigation/reading software. - Guideline 4. Clarify uncolored language usage
Properly specify the uncolored language of a document and state if and where a modify to the uncolored language is made. Also in the markup wage expansions on acronyms and abbreviations so that concealment readers crapper adequately decipher their meaning. - Guideline 5. Create tables that transform gracefully.
Tables should exclusive be used to correct inform data tables where necessary; not for tender layout. In constituent there are destined accessibility tags that should be used when implementing a table. - Guideline 6. Ensure that pages featuring newborn technologies transform gracefully.
Ensure that your website crapper still be feature even if momentous technologies are disabled by the viewer (i.e. disabled Javascript or stylesheets). - Guideline 7. Ensure user curb of time-sensitive noesis changes.
Flashing, blinking, moving noesis staleness have the power to be disabled or frozen to increase accessibility for visitors with sensitivities to visual stimuli. - Guideline 8. Ensure direct accessibility of embedded user interfaces.
Script and applets staleness have an deciding form of guidance if they are not accessible in their possess right. - Guideline 9. Design for device-independence.
Ensure that your website does not substance barriers to some of the major devices that disabled visitors may use to manoeuver or interact with your website. - Guideline 10. Use interim solutions.
Certain limitations exist in browsers that currently have no established ‘fix’. This country of the guidelines provides authorised interim solutions for these questionable areas. - Guideline 11. Use W3C technologies and guidelines.
To ensure maximum sympathy with current and future accessibility requirements it is advisable that everyone follow the W3C guidelines when designing a website. - Guideline 12. Provide environment and class information.
Where Byzantine relationships exist between parts of a tender it is important to wage descriptive text outlining the relationship. - Guideline 13. Provide country guidance mechanisms.
Ensure your website includes country guidance formats such as textual guidance and sitemaps so that users have a meliorate quantity of finding what they are looking for. - Guideline 14. Ensure that documents are country and simple.
Make sure the language is country and concise, the formatting and layout is conformable throughout the website, and ever wage deciding descriptions to graphical noesis for the blindfold or visually impaired.
Most of Us with Web Sites Have a Lot of Work To Do
After assembling that list I feel disconcerted because I know of few websites that crapper safely feature they are 75% accessible never mind 100%; including my possess I am embarrassed to say. Something has to be done to incentivize designers and web place owners to make accessibility a priority. Perhaps Google should jump on commission and wage a deadline for every sites to be willing (or else); not a favourite solution I am sure but it would sure get our butts in gear!
More Information on Website Accessibility
I have a lot to learn about accessibility and perhaps you do as well. Here are some websites that go into more depth on this topic:
- W3C Web Accessibility Initiative
- HTML Writers Guild Web Accessibility Standards
- WebAIM: Web Accessibility Training
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Cuil, the hot newborn see engine that everyone is talking about. Except me. I’ve explained in the time that I am not expecting some newborn see engine to become along to dethrone Google. But grouping persisted, “This digit is rattling different!” So I looked and I listened and I read, and I’m sorry folks, but I don’t know what every the fuss is about.
Let’s start with the name. It’s Cuil (pronounced “cool”). I have to tell you that anytime you start with a study that grouping have to explain how to pronounce, you’re already in trouble. Look, see marketing depends on grouping existence able to advert and spell your name. Any consort that breaks that ruil is unlikely to be the see tuil that wins the Google duil. Now, I might turn discover to be the fuil here, but the study lonely tells me that this will have to generate massive word-of-mouth to take off.
And what would that word of mouth be supported on? Well, Danny Sullivan has a detailed look at Cuil if you are interested in knowing every about it, but here are the highlights:
- New results format. It’s new, it’s interesting, it’s the easiest thing to double in the world. If it is a intense idea, it will doom Cuil. If it’s a good idea, it will be apace derived and won’t help them a bit. I actually like the results screen, but it in no way makes me pollyannaish about a see engine’s chances.
- Better relevance. Uh, right. A completely untestable idea under the prizewinning of circumstances, but completely at ratio with added Cuil feature—better privacy. I conceive that the large insight in connexion will become from personalized search, so how crapper you ignore personalization and verify your connexion will be improved? This digit makes no significance to me.
- Bigger index. This is the bounteous story for the PR machine, but it doesn’t make a taste of difference. No digit cares how bounteous the index is but it makes for something to shriek about in the blogosphere. If grouping think large indexes are good, expect Google to match it with ease. Billions of dollars make it easy to do things like scale.
So, Cuil might be cool, but it won’t be a contender for your tending as a see marketer anytime soon. Yes, they’ll at some saucer unstoppered things up to advertising, but even if they are a success that dwarfs some startup since Microsoft got in the game, they won’t grab even a 10% market share. Almost every see marketers ignore Ask.com, and many ignore Microsoft and even Yahoo! now. There’s null here that marks Cuil as a winner, even if it turns discover to be a meliorate see engine, which is debatable.
So what should see marketers be looking at? The upstart that beatniks Google will not be activity Google’s possess game. It will be making see easier and even more ingrained in a larger experience. Perhaps it will be social networking. Or media viewing (Google bought YouTube for a reason). Or the operative system of your machine (are you listening, Microsoft?)
But whatever it is, I am certain it won’t be a frontal move on the Google see engine by added see engine. Whatever gives Google a separate for its money will be a large experience than see that includes personalized relevance.
A social meshwork could “know” so much about you and your friends that it could make your searches more relevant, searches that crapper be launched from within your social meshwork experience. The operative system of your machine could impact the aforementioned way, as a hub for everything you know that makes your searches smarter. Perhaps a mobile sound might do the aforementioned thing for some people.
But don’t set around waiting for someone to out-do Google. Each of Google’s competitors over the eld has claimed that it had a meliorate see engine than Google at digit time or another. No digit listened, because Google is dead good, thank you. The incoming actual effort for Google will be fought on higher ground than just search. Perhaps someone will acquire Cuil to mount that move on Google, but don’t expect the effort to be won by Cuil itself.
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