Misinformation / Information Pollution Adds Value to Paid Content Business Models

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Misinformation / Information Pollution Adds Value to Paid Content Business Models

The SEO market is flush with free information, but many times the free information is factually incorrect, which crapper outlay a lot of money to anyone antiquity a playing supported on such information. The outlay is not immediately pronto transparent, but eventually it appears. By the time it does many grouping who lost money from it may not be alive of what happened, as their tending is already elsewhere.

There are a variety of reasons for misinformation to spread

stale wager connexion algorithms that surpass older information because it was publicised on a leading place in 2001
intellectual laziness, reductionism, and lack of openness to the experience of others
affiliate programs and playing models rendered useless by marketplace changes, but still juicy because they crapper be sold at a low toll saucer and have no actualised costs related with them
search engines trying to hide their info sauce

I thought I would give a few examples of commonly spread misinformation.

There Was No Ranking #6 Penalty / Filter

If you read the comments here you will wager how intense I was cooked for suggesting that there was a #6 senior issue on Google. Matt Cutts stated that he was unaware of such a penalty, and that was the authorised word until Matt came said they found and fixed the issue.

Where is the harm in that? Well, if you took Google’s authorised word as existence accurate, you never had a quantity to survey this glitch. Glitches ofttimes expose engineer intent and give you an early warning to make the changes necessary to keep your sites senior before the newborn connexion algorithms launch.

Google Does Not Care About Domain Names or TLDs

Some grouping conceive that domain obloquy and domain extensions do not matter. After sight Google temporarily drop .info domain names that was a pretty country indication to me that they did not think as highly about .info obloquy as they do about some added extensions.

For eld current and past Google employees have denied that domain obloquy mattered much in the connexion algorithms, going so far as occupation the domain study “a relatively minimal factor” (in 2008 no less).

Matt Cutts eventually confirmed that domain obloquy have value at a domainer conference

Generic domains that users are likely to remember, will indeed circularize more weight than others. There is a actualised value to those FuneralHomes.com for example. Google does give keywords in the URL a destined turn of weight, but you don’t requirement it in visit to rank.

But people still journal discounting it because they have not tested it.

.edu Links do Not Matter Much

Here is a lovely SitePoint forum thread where the moderator claimed I was full of crap and I responded with more scenery environment on his claim. He deleted my place and illegal me for life. About 5 months later Matt Cutts addicted my hypothisis:

But, certainly, every of the things that have good qualities of a link from a .edu or a .gov site, as well as the fact that we hard-code and say: .edu or .gov links are good - and when there are good links, .edu links tend to be a little meliorate on average; they tend to have a little higher PageRank, and they do have this sort of symptomatic that we would trust a little more. There is null in the formula itself, though, that says: oh, .edu - give that link more weight.

But I still have a lifetime forbiddance from the SitePoint forums for existence more open-minded and engrossed than their SEO moderator is.

Free & Easy is Often Wrong!

The ultimate / easy respond is ofttimes the incorrect answer. Many recursive changes (-30, -950, the toy effect) are cursive soured as anomalies by many grouping who do not experience or understand them. But, for the toy effect, a pair eld past if you knew that you could create a subdomain soured an established place and then later 301 direct it to a newborn domain you were able to surpass apace while competitors thought there was a 6 to 12 month wait necessary in visit to rank.

It is not that forums requirement to go away, but we requirement to do more experimenting on our own, and we requirement to learn who is trustworthy. The web is still a highly inefficient marketplace, but each day it moves a taste fireman toward existence efficient. Google believes in section through obscurity, so if you have to wait for an authorised interpret by Google then much of the arbitrage possibleness of a technique is already gone!

The 200% to 1,000% assemblage on assemblage ROI you and I currently enjoy will not last forever. Getting precise information early in environment helps ensure you have meliorate information than the general public, which should help increase your ROI if you behave on it.

Source: www.seobook.com

MSN Live Search Spam BOT Cloaked referrals
Hey Microsoft? What gives with every these dodgy false referrals? Do you think it’s a good thing to beam zillions of false queries to website owners? Why are you doing this? Don’t you think it’s a little rude. Back in December here Nathan Buggia said on the very issue of these draped referrals Hopefully webmasters […]

Hey Microsoft? What gives with every these dodgy false referrals? Do you think it’s a good thing to beam zillions of false queries to website owners? Why are you doing this? Don’t you think it’s a little rude.

Back in December here Nathan Buggia said on the very issue of these draped referrals

Hopefully webmasters have also detected these issues disappearing. If you are still experiencing some issues, gratify contact us before you country MSNBot, to wager if we crapper come the issue.

Yet it’s today what June sextet months later and it’s getting worse. Can you gratify stop, thanks! This isn’t a way to endear yourself to the wager community.

Here are 10 added grouping commenting on the same.

(hat tip to Carlo)

Psst Carlo, drop the nofollow on those links in your post!

If you rattling rattling liked this place you might even want to acquire me a Stella Artois

Source: feeds.feedburner.com

How Microsoft Could Compete With Google

Yahoo! is backwards around the $20 arrange again today. If Microsoft could find a way to acquire them they could apace gain some wager marketshare, but presuming Microsoft builds a memorable wager sort they could belike grownup up through added acquisitions cheaper.

I think kinda than purchase added overpriced ad papers a cheaper way to move Google would be to acquire some of the leading editorial brands/sites that dominate Google’s nonsynthetic rankings. For far less than the $47 1000000000 Microsoft offered for Yahoo! they could buy…

Expedia (currently valued at $5.2 billion) and have a leading persona in the travel market. I think something like 40% of internet mercantilism is travel.
Monster.com (currently values at $2.24 billion) and have a leading persona in employment and education.
Bankrate (currently valued at $700 million) and have a leading persona in the mortgage and consumer assign markets.
WebMD (currently valued at $1.64 billion) and have a leading persona in the medical market
IAC (currently valued at $5.38 billion) After IAC spins soured many of their added units this toll might go cheaper. Google paying $1 1000000000 for 5% of AOL. Microsoft crapper get 100% of Ask (with more marketshare than AOL) for not a whole lot more, giving them significantly more marketshare than they currently have and an actualised sort in the wager market. Plus IAC is purchase Dictionary.com and some added generic high traffic sites.
The New royalty Times (currently valued at $2.25 billion) and have a leading persona in the programme market. If they wanted to they could acquire it out, spin discover About.com as a Microsoft owned web property, then ordered up the NYT as an industry non-profit that monetizes via a longterm ad composing with Microsoft.

I think those companies add up to around $17.4 billion. Pay 50% over market value to near the deals and they could have every the above for $26 billion, giving them a leading function in most high value markets and $20 1000000000 left over for marketing, branding, and purchase further assets.

Is the above strategy crazy? What would you do if you were Microsoft?

Source: www.seobook.com

PPC Blog - SEO Book’s New Sister Site

My wife has been learning a lot about clear per utter marketing fresh and decided that she wanted to create a place focused on PPC. We have made about a half dozen posts so far to PPC Blog, and she just finished her review of Google Ad Planner.

She plans to make at least a pair posts a week, so gratify subscribe.

Source: www.seobook.com

Tags: internet marketing service, affiliate internet playing marketing content online, michigan seo technology, search engine improvement specialist, seo training, seo blogging software

This entry was posted on Tuesday, July 22nd, 2008 at 5:01 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

MISINFORMATION / INFORMATION POLLUTION ADDS VALUE TO PAID CONTENT BUSINESS MODELS

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