STEP SIX OF TEN: SOCIAL MEDIA
SEO Guide -
Step Six Of Ten: Social Media
The most past article in the program of ten was publicised today by Li Evans of Search Marketing Gurus. I first met Li at an SES event some time ago, have interviewed her erst for Webmaster Radio (as I will get to again for the accompanying exhibit to this article so be sure to grownup it either at 11am PST or download the podcast. Li is definitely an expert on social media - up there with Neil
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And So It Begins …
With rumors of a layoff spree in the not-too-distant future, it appears that the future is rattling here at Yahoo! Reinforcing the “noone is safe” characteristic of what we’ve been told by Yahoo!, VP of Marketing Todd Daum is rumored to have been laid soured earlier today. I first head of this layoff over at ValleyWag.com. They’re also providing some links to another attendant datum so worth the read. You
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Google Flux
Last Monday we reportable that Google was in a state of flux. There was some minor stabalization late last week (i.e. there was still some up-and-downs but things were mainly quiet) and today we’re sight an mismatched activity of results. As we’re located up in the “Great White North” (an ironic study given that Beanstalk is in Victoria, BC and we had every of 5 flakes of snow this winter) we’re used to putting
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Content Optimization
As conception of our current program on optimization, Jim Hedger publicised conception 4 in the program - noesis optimization. It’s a lengthy feature (with a topic such as noesis optimization, how could it be otherwise). This article is free in union with a special on Webcology (a Webmaster Radio exhibit hosted by Jim and myself). Be sure to tune in on Thursday at 2PM EST to listen to some great
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There?s no Such Thing as Advanced White Hat SEO
Google does not want you or your clients sites to surpass ANY higher than they “deserve” to. Google defines deserve; they are a for acquire company.
Lisa Barone had tons of questions after present SMX
“But at the aforementioned time, I couldn’t help but attending that this year’s Advanced exhibit seemed to lean a whole lot more to the grey/black hat lateral of things. I couldn’t help but wonder: When did modern search engine optimization get potty with existence a black hat?“
Right around the time that Google took this stance solidified it:
“Web spam is when somebody tries to wander or take shortcuts so that their Web locate shows up higher [in wager results rankings] than it deserves to exhibit up,” - Matt Cutts
If you are not trying to get your client’s websites to surpass higher than they “deserve”, why should they hire you?
She continued:
“Here are some of the “advanced search engine optimization” techniques I picked up during my time in Seattle.
* There are lots of older sites lying around on the Interwebz with great link juice. Buy them and cipher on that. But do it carefully or Google will garner up on it and set the score.
* Conditional redirects are teh awesome.
* Search marketers don’t requirement ethics. They’re marketers. Check the ethics at the door.
* You crapper never have too many .edu links.
* I requirement to grow some balls, stop fearing Matt Cutts and start purchase links.
Where were the white hat modern search engine optimization techniques in Seattle?”
Hanging discover with the Tooth Fairy and the Loch Nes Monster.
“Why was most of the material presented actuation grey and black hat? “
Because black hat seo is the exclusive locate where there is some development. White hat crapper work, but it’s exactly the aforementioned stuff that worked 6 eld ago. Why do you requirement to go to a word to get 6 assemblage older information?
“Are we supposed to conceive that that’s what modern SEO is - spamming? “
Yes.
“If so, that’s a clump of crap.”
uh oh, call the wambulance . . .
“Or maybe SMX just thinks there’s no digit eligible to teach modern white hat techniques. I guess those folks were discover drinking with every the ladies NOT on the Give It Up panel.”
Is she locution she was discover drinking with every the modern white hats?
“I don’t understand.”
ditto!
“To me, modern search engine optimization is about analytics”,
i wager . .
“it’s about siloing”
Siloing is not exactly news. The top Google termination for SEO Siloing is a Grey Wolf Article from Almost 2 eld ago.
“it’s about perfecting your locate structure so that you don’t have to even vexation about tactics like cloaking for contingent redirects.”
Google Cloaks. The NY Times Cloaks. But I have an unstoppered mind: maybe your head-in-the-sand theory on SEO is the prizewinning strategy. . .
“There have to be another white hat modern search engine optimization techniques discover there.”
Sounds like what they said about SETI.
“Why weren’t they covered?”
Because if you counterbalance a white hat technique that works, the technique gets illegal and the locate gets bitch-slapped. Off-topic Link device will belike be incoming on the chopping block.
Google does not want you or your clients sites to surpass ANY higher than they “deserve” to. Google defines deserve; they are a for-profit company. That means that just about some intentional manipulation will be, by definition, black hat.
Want to sum up white hat SEO? It boils down to:
1) Site Architecture - Can be learned in 4 hours or less.
2) Analytics - Can you install a javascript and log in?
3) PPC - Even though we used to call that SEM . . .
4) Content - which is meliorate handled by copywriters.
Alas! The Emperor has no clothes. There are no modern white hat SEO techniques.
Source: seoblackhat.com
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