PAGE RANK - WHERE IT’S BEEN AND WHERE IT’S GOING
SEO Guide -
Page Rank - where it’s been and where it’s going
I was honored this time week when I was asked for an interview by Eric Enge www.stonetemple.com/blog/.
I did my prizewinning to try add value to Eric’s locate and good study as a token of my approval and I sure wouldn’t want to do anything to steal his thunder. However I actualise that his readers aren’t needs my readers and there was digit discourse in portion that I wanted to make sure and deal with my readers.
So I hope I’m not breaking some kind of info blogger’s cipher of etiquette by bill digit discover of the 10 questions I answered for Eric. If I am I do apologize.
Question for the Week of May 20th, 2008
You have been doing online traffic development and link antiquity for a long time guru. How has this evolved over the years?
Yes, I have been doing it a long time and I’m grateful.
I don’t wager traffic generation as having evolved that much since I first started focusing on driving customers to my stores in the 70’s. Of instruction technology has offered deciding means to an end, but traffic generation then and today has ever been about:
Getting an idea for, or finding a requirement or desire for, a creation or service.
Doing the investigate to determine market size, demand, cost, income possibleness and competition.
Setting an neutral and developing a strategy supported on combative analysis, SWOTs, (strengths, weaknesses, possibleness and threats), and acquirable capital.
Execute the strategy and watch the numbers.
Link antiquity is a horse of a different color.
Back in the late conception of the 20th century, links were strictly, only, exclusively for directing traffic to places you thought your visitors would think was cool. Everybody linked discover every the time with no ulterior motive another than helping grouping find stuff the webmaster thought was cool. Of instruction digit think grouping linked discover so freely is because see engines pretty much sucked and was a long way from existence scalable. Links were the dominate web and not see engines.
That’s not to feature there was no link spam. Anyone else older enough to advert guest books? I crapper even advert a time when a base website substance had to include a questbook playscript as the 5 or 6 domain pages.
As those started going up, here came the viagra ads. Oh wait, there was no such thing as viagra backwards then. Men with ED were left to rely on the miracles of member shoe and attaching rope pants with weights on digit end to their minuscule members. So I’ve heard.
But the saucer is, there was no insufficiency of guestbook posts telling visitors about urls for home loans, patronage software, web hosting, etc, etc, etc. Your garden variety pre-viagra, pre-page surpass link spam.
Even so, these drive-by fruitings still had exclusive to do with stealing direct traffic and had null to do with trying to influence some see engine.
Those type of links, (or some another links for that matter), had no effect on see engines because no see engine at the time was using anything another than on-site algorithms to determine connexion and placement. It was wonderful in a never going to cut it kind of way.
With every the majors at the time, Infoseek, Excite, Alta Vista, Lycos, Hot Bot, Web Crawler, and the like, it took little more than 45 minutes and a meta change tag to bonded top 10 placements. A blind, deaf monkey with digit limb could do it. Did I mention it was wonderful?
Well, we every knew this couldn’t last forever. Especially the see engines and me.
Then in the early days of the 21st century, (after we every realized that the concern would not end due to Y2K), I began noticing some strange things happening with the top see engine du jour, Alta Vista. Contrary to favourite misconception, Google was not the first to incorporate links into the algorithm, they were just much meliorate at environment up hardware to handle load balancing, (and of instruction open relations), than CMGI http://en.wikipedia.org/wiki/AltaVista.
But it was manifest that everyone had accepted on locate improvement lonely was not an indication of calibre or connexion manageable with automatic programs and that inbound links was going to be the incoming step in the search for a ascendible solution.
Then came Google and the toolbar and their exceptional promotional skills. All of a sudden direct traffic became a alternative kindness behindhand Google SERP placement. Then came the SearchKing vs Google thing and the stipendiary link industry was born. The following day Google’s war on the stipendiary links industry was born.
Then we went through the “a PR 7 vex a PR 6″. That board has sailed.
Then we went through the “if 1 link is good, then 3 million staleness be better, blog, interpret spamming” era. That board is still visible on the horizon, but it is fading fast. Good riddance!
Then we become to “trust rank”. PR is just about as useful as a third handlebar on a Harley today and a link that makes sense, movement on a pr 1 will move a target locate faster than a PR 7 tender as a list of 300 “resources” < extreme biting tone implied by italics<
Now we are sight a newborn wind first to expiration and I conceive it will be the incoming step in the evolution of the see for the amend algorithm. Personalization.
I conceive we are sight the acceptance, (not the aforementioned thing as admission), of the fact that using links to determine connexion and positioning is meliorate than on locate lonely but it is far from flaw free. Bottom line, it doesn’t work.
Now I conceive the future is in tracking who you are, what you think and how you behave in salutation to online experiences to determine trust in YOU in regards to a specific topic or even ask is going to change PR as the determining factor for who goes on top for what see query.
Personality management I conceive is going to start getting bounteous fast. If you ever get the chance, speak to John Andrews, http://www.johnon.com and Fantomaster, http://www.fantomaster.com about this topic. They’ll REALLY spin your gears.
This agitate in see engines accepting the limitations of tender rank, connected with blended, personalized results, will have a huge impact on the evolution of not exclusive SEO but of online marketing in general over the incoming 5 eld or so.
But I could be wrong.
Peace Y’all
G
If you don’t depart pickin at that thang it’s NEVER gonna heal!
Techndu free web hosting. It doesn’t get meliorate than free.
Source: massa.techndu.com
Is it wiser, and faster to acquire an older locate with lots of backwards links?
A few months backwards I had a lapse of nearly a month between posts. I was punished seriously by thousands of esurient Guru readers, (ok, ok 4 esurient guru readers), and knew that I was not accepting that launching a journal and expecting to physique a following comes with a domain beyond just bill whenever you feel like it.
Ok I accept. I’ve taken up valuable time from laboring grouping by insinuating there would be fresh noesis to learn from or at least engage with, on some kind of lawful foundation and today I have a domain to deliver.
When I had that month long lapse and finally returned, I made some lame excuse about existence laboring and not having time and the journal not existence a source of income and my dog ate my homework and my grandmother got displeased and I had a flat and ———–
Nothing more than excuses. Later after some alikeness and with the taste of foot still lingering in my mouth, I realized that we’re every busy. It’s a laboring concern and if I expect grouping to give me some of their time I meliorate be willing to give them some of mine as well.
So I started thinking about how to hold my schedule so I could devote more time to blogging while still providing some unique, informational, educational and entertaining,(or at least a way to kill time while looking busy), value to the reader.
Of instruction desire holds no sway over time and time is the enemy in this instance because while I accept my domain to my readers there is no denying that still my first duty lies with stipendiary clients. I have taken their time AND money so what’s s stressed SEO to do?
I have resources. 11 eld of promoting websites for acquire has afforded me some value assets that I crapper alter to assume when the requirement arises. In fact I have digit of those assets that most SEO’s would cut soured another’s’ correct limb for. A very smart, well educated, holding a degree in journalism noesis developer. A good friend, a long term employee and a man who crapper locate discover 1000 text of optimized, well researched, calibre noesis in an hour. His study is Jake Lowery.
Meet Jake Lowery
Jake is a programme hound. He has more rss feeds than Google has zeros. He is a man of wide and varied interests and knowledgeable in a LOT of areas including online marketing and SEO. So it dawned on me he would be very useful to me if I asked him to feeding through the excess of SEO/Marketing articles produced every day and beam me the ones that he felt would be of the most interest to the seo accord at large in the form of a question. He’ll feed me the meat of an article and formulate it into a discourse asking my opinion.
I will still indite my weekly articles as I ever have but today I will have an added substance to my journal with a more direct editorial flair as well. If you have a discourse you are still free to beam them to me massa@techndu.com and if I opt yours I will locate it, (complete with links to you), along with my “editorial” answer.
Questions for the week of 4-11-08
1. Jim Boykin says he has been asked to speak at a word on Buying Websites for SEO.
Guru, you have never been unsure about distribution your secrets, so I’d like to know if you think it is wiser, and faster, to acquire an older locate with lots of backwards links, or to impact on a newborn locate and physique you possess links.
Guru: Jim has been doing this stuff a long time and knows more about see engines and the tools that help dominate the results of those engines than just about anybody. Jim is also a concern collection SEO and knows how to take a locate with existing links pointing to existing noesis and still modify the traffic that would generate to a newborn topic, assist or creation that may or may not be totally, intimately or not at every attendant to the older content.
In my opinion, if you are not overconfident of your possess skills to do relatively the aforementioned thing, then I conceive you are wasting your time and a valuable inventiveness to someone who does know. I conceive that positioning without transmutation it the epitome of futility. To get a top positioning just for the intoxicant of generating non-converting traffic is a rank waste of time and money. To do it with older domains that you acquire for the positioning goodness without knowing how to convert, you just made less than no money. Now you also wasted the money you spent on the domain. If you are digit of those people, —- call me. I’ve got some great older domains I’d let go pretty cheap.
Jim hesitates to discuss it publically because he knows that when he does, far too many grouping who don’t know what they are doing and are exclusive looking for a hurried buck, (which this is not by the way), will be competing with him for the domains that he could have monetized. He is not actually referring to those who do know what they are doing because most of them are his friends and peers and he knows that they will feel much like he does and pretty much keep their mouth closed and make their money.
He also knows that when a technique is found that does substance an plus to the technically capable, it does not bear a great threat to Google as long as it appears germane and they have little motivation to be too concerned. Meaning that there is a technique that may be acquirable for a long time. He also knows that as long as the ignoratti doesn’t start bill on every SEO forum and blog, (making it materialize that Google is not in curb of their results), there would be plentitude of resources discover there for him and every the SEO’s that understand how to use it to go around. He also knows that when it becomes a open relations thorn in the lateral of Google, you crapper look that technique is not long for this world.
Next Question
3. I conventional an email playing a assist substance a talking avatar as a way to increase income from your site. Do gimmicks like this rattling work?
Those things seem soo actual don’t they? So warm, so caring. NOT!
Would you acquire something from a cartoon?
The exclusive goodness they have in my instrument is if they crapper add some entertainment value to the site. But even then I think a handy widget would still display more sales. If anything, they distract from your message.
If you do feel they add some intrinsic value to your locate and you want to use them, I propose at least staying focused on a goodness and NOT a feature.
Have the little humor feature things THEY want to hear.
It’ll make you skinny
It’ll make your hair grow
It’ll make your momma love you
It’ll make your friends jealous
No digit will be able to tell how diminutive your ——–
Well, you get the idea.
A amend illustration of my saucer is a success story I found at the sitepal locate itself. It took me to a furnishings cleanup locate in New York. When you utter the scarry little womans head she starts telling you how long they been in business, what tools they use, how cute they are and how they enjoy long walks on the beach, (I don’t know what she said actually. It didn’t interest me enough to keep listening.)
I think it would be more effective if the little head said things like
We’ll make your house depart stinking
Don’t get simple on your fingers, let us garner up the simple
I guess they crapper increase income as much as some another non-scarry little talking head website whose text said the aforementioned type of consciousness important drivel. I think acquire is hard to become by when you’re a legend in your possess mind disregarding of what head does the talking.
See for yourself if you think they increase income http://carpet-cleaning-ny-nj.com/ Then become backwards and tell me if you stayed awaken through the entire cartoon.
If I’m wrong, PLEASE feel free to interpret and exhibit us an example.
Peace Y’all
G
How the hell did you get a noodle stuck up your look in the first locate dammit!
Techndu free web hosting. It doesn’t get meliorate than free.
Source: massa.techndu.com
and The Cookies Are
The Fortune Cookies.
From the oppose thingy on the last post, these are the grouping that wanted links:
How do you feel about Google? Mauritius Indian Ocean
Bc Baits with How to Keep an Idiot Busy
Adam Moro’s fortune Cookie Design
Slovenian Designer’s Fortune Cookies with Attitudes
Dark SEO Programming’s 2 Entries
and (updated) Occupied DNDs over at anty
Source: seoblackhat.com
Tags: SEO Secrets, seo tools, web seo ppc, ppc management, seo tips, seo services