TOP STORIES
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Top Stories
Blah Blah blah.
CNet is existence bought by CBS for $1.8 Billion.
Carl Icahn is going to stage a agent fight to fire the character board - the Wall street Journal describes his interesting pick play. Wouldn’t it be funny if he got a whole newborn commission and then Microsoft said “No, seriously, we are not going to acquire your PoS consort anymore.”
According to this, psychotherapy has shown that the proximity of Tech stories on Digg has halved every assemblage for the time 3 years. So what will the proportionality of tech stories in most favourite be in March 2009 compared with March 2008? If the current evaluate of halving continues it will be around 9%.
And shoemoney is calcanizing the SEO accord with his Definition of SEO and fighting the SEO is gonna be dead soon drum. SEO will die soon after grouping stop wanting to surpass higher than they deserve to in the wager engines. Never is a long time, but . . .
Blogging has been lite nonexistent this time week because my mental energy has been sapped. I let myself get a little fat lately and have take the comely diet and exercise steps to get backwards into shape. While it is effective for fat loss to be at a 2000 calorie per day deficit, it sucks for trying to think. I’ve lost 9 lbs in the last 12 days, but I feel like that’s been about 9 lbs of mentality matter.
Source: seoblackhat.com
Please Stop Abusing Your Hx Tags, It Doesn’t Help Your SEO Efforts
by Stoney deGeyter
Lately I’ve been sight a lot of sites where the designers were a taste lazy on the composition of the visual elements. Especially when it comes to creating newborn styles for the style sheet. In CSS, it’s pretty easy to develop a style that allows you to have destined portions of text display exactly how you want. But apparently, reaching up with a unique style and study is just. too. difficult. So instead of denotive a newborn style, the developers just style an Hx tag and then surface it throughout the site.
One locate that we’ve been employed with has just embellish from a fresh re-design. Once we started digging into the code, we’ve found that the designers have taken some pretty extreme liberties with the Hx tags.
 At the very least you want the <code>H1</code> tag to be unique on every page. It’s the first thing that visitors read, let them know what they’ll expect.</p>
<p>Continuing with our example above, you wager that the “Quick Search” is enwrapped in an <code>H3</code>. Is the wager rattling a conception of the summary of the page? Of instruction not. In fact I’ll go so far as to feature that null in the guidance (top, lateral lowermost or otherwise) should be in an Hx tag. Navigation is rattling null more than the table of table for the site. OK, it’s a taste more than than, but you get my meaning. </p>
<p>Finally, look at the products. Each product, which here includes the creation study and number, is enwrapped in an <code>H2</code>. Like the Search above, this was done just for the naivety of styling how the text looks. The difficulty with using the Hx tag on 10-30 products on each tender creates a pretty nonindulgent housing of Hx-bloat. At this saucer the Hx tag loses every meaning. This is a housing using the <code><strong></code> tags would be sufficient at separating the products from the rest of the information without over-using the Hx tags. </p>
<p>This is more intimately allied to how we would lay discover the tender architecture:</p>
<div align=)
You’ll wager that we have cut down the use of the Hx tags pretty significantly. By using the H2 twice, we’re locution from a structural standpoint, that the top assets is just as germane as the creation portion. But an H3 could impact well here too.
Like anything, too much of a good thing is bad. Hx tags are not a magic SEO solution and endeavor exclusive a minor persona in the coverall improvement of a page, but it’s valuable enough to take the time to get right. Make sure your web developers are not styling the Hx tags as a road to creating unique style elements.
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Ten Reasons I Won’t Use Social Media Sites.”
Apart from reminding me of how far we have to go in educating diminutive playing owners, the article also reminded me of how apace we dismiss the unknown.
John wrote:
In spite of the fact that I have ever been an early parent of newborn technology — or communications-based tools, social media turns me off. I have subscribed myself onto a pair in their early stages — at the urging of friends — and that’s when I realized why I wouldn’t have anything more to do with them, at least until they get much further down their evolutionary trip and improve measurably.
John goes on to list ten reasons why he stays absent from these sites. Some of them make significance and are quite understandable:
Social networking is in the evolutionary stage, and as such, every of the sites that exist today will change, evolve embellish either more useful and bonded or go away.
and
Security of social networking sites is as great a venture as expiration playing game around in a laboring bar. No matter how many times the locate owner/operator promises your information will be protected, secure, etc., the lure of money will make them liars. Someone will acquire the locate for the contacts that embellish with it — period. Then they will delude those lists to as many grouping and companies as will clear for them, to do whatever they wish with them.
But added reasons…well, they’re stereotypical lines justifying an rejection of something newborn and different.
Real playing grouping actualise that this social networking trend is superficial. True relationships may uprise in email or added kindred venues, but staleness embellish individualized and not electronic to be of meaningful value.
and
I am exclusive too laboring to meddle with something that is at least largely populated with grouping who have null meliorate to do with their time, or others who think is it somehow an easy way to rattling be adjoining to a lot of people.
It was those two lines that prompted me to foxiness a salutation to John in the comments after his post.
I don’t know John. I think you’ve potty online dating sites with social networking sites. I also think your view is a tad taste antiquated. Now if you are a diminutive playing that has a traditional duty and you “go to work” each day, and you aren’t a direct caretaker of children, your ideal concern of off-line networking functions, organizations and classes might be practical.
But the “real world” of diminutive playing is changing. I’ve spent the last decade employed with diminutive playing owners…teaching them how to utilize technology and the Internet to market their businesses. I wager grouping every over the land streaming virtual offices with anywhere from 2, to a few dozen employees. These companies calculate anywhere from half a million a assemblage to individual million a year. I’d debate that makes them “real” companies.
The ones who have taken the time to learn about and to carefully superior the social networks they wish to spend time on vantage incredible move from them. Remember that “vouching for someone” entireness online and offline. I travel erst a month to shows around the world. Thanks to social networks, I crapper keep in touch with the grouping I meet at these shows and I crapper then meshwork with the grouping they know and crapper vouch for.
I’ve watched diminutive playing owners create a accord via Twitter that allows them to snap ideas soured each other, get hurried access to info, substance support and near deals. I’ve seen the aforementioned happen via LinkedIn and even Facebook.
I joined Twitter as a intellectual last fall so I could indite an article about how I gave it a fair stir and it’s useless. Instead, I churned discover a five article information explaining exactly how to leverage Twitter for your diminutive business.
I’m co-owner of a virtual consort that does very good playing online. Three of us impact from virtual offices full time. We also have two conception time employees and more than a dozen contractors that impact with us. I impact from home full time and have two diminutive children. Heading soured to breakfast meetings and existence involved in the cyclical and half a dozen professed organizations exclusive isn’t feasible for me at this saucer in my life.
But thanks to my involvement in social networks, I have thousands of contacts around the world, hundreds of which I have today met personally. On top of that, my contacts are not limited by geography which gives me true access to the prizewinning of the best.
I understand the newborn technology crapper seem resistless and finding the diamonds in the wrinkled crapper be difficult…but I ever thought the thing that rattling made diminutive playing owners stand discover was their ability to alter with the times and to find fictive ways to use newborn technologies. If you find these types of networking options to lack value, it may exclusive be that you don’t know how to correct use them.
Or, it may be that they don’t impact for you. Either way, I’d hate to wager some diminutive playing someone transfer up the quantity to create strong and lasting playing relationships via these tools because you certain them it wasn’t worthwhile. As digit of your commenters noted above, the truth is ofttimes somewhere in between.
Social networking is not THE solution to diminutive playing life…but hiding in an anti-social networking incase isn’t the solution either.
I’ve ofttimes wondered at the marvel of online networking. I’m an incredibly social person, but my individualized life and my pick to be a full-time caretaker to my children seriously limits my ability to listen networking events locally. Sure, I crapper hold for service when I’m traveling, but there’s a bounteous difference between asking the grandparents to keep your kids for a few days every month or so and asking them to keep your kids a pair times a week. (Especially when they live a few hours way.)
Thanks to online networking tools like LinkedIn and Twitter (especially Twitter) I crapper not exclusive keep in touch with contacts around the world, but crapper be introduced to newborn contacts. In fact, I spent a huge turn of time leveraging Twitter to meshwork with local marketers in Houston before our spring Unleashed conference. I’ve also been able to leverage Twitter to meet a dozen or so newborn river marketers that I haven’t still met in person, but will soon.
Then again, every of this is existence cursive by the mortal who owns a consort with someone she’s worked with for four years, but exclusive actually met last summer. So maybe I’m a tad taste biased? Or maybe John is.
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 did not know Tim and had not heard of his aggregation before then. I leafed through it apace and told myself, “This looks good,” and pronto dumped it in my money of books that take forever to get read. I told myself I’d eventually feature it, but it took me quite a while to do so. That was a bounteous mistake.</p>
<p>But I’ve rectified that mistake now. <i>Landing Page Optimization</i> is a gem of a aggregation that provides the bounteous represent and the details for an all-important Internet marketing subject, digit that wager marketers especially requirement to understand.</p>
<p>Landing pages have been discussed ever since the first flag ads (oh, today they want to call them display ads because flag ads developed a estimation as existence worthless). The tender the ad clicks to is the landing page. E-mail marketers use the aforementioned word for the tender that an e-mail links to on your Web site. In our book, <i>Search Engine Marketing</i>, Bill Hunt and I extended the term “landing page” to also intend to the first tender a person lands on when they utter a wager result.</p>
<p>And, in both that aggregation and in my ordinal book, I’ve provided <b><b><b>tips</b></b></b> on optimizing landing pages. But this aggregation is an eye-opener. Tim Ash’s <i>Landing Page Optimization</i> is 350 pages of “all landing pages, every the time.”</p>
<p>Written in a informal style, Tim covers every the landing tender improvement <b><b><b>tips</b></b></b> you’d expect (and a sort that I did not expect), but he also explains how to make a tender persuasive—it’s not just logical, analytical arguments, but it’s attractive to emotion. But it’s more than design and copywriting—it’s also extensive testing.</p>
<p>Tim’s genius is in different these left mentality and correct mentality thoughts to give you the rank represent of how to greet someone to your Web site. He doesn’t just tell you how to carry a test, he shows you the pitfalls of what you might do wrong. He doesn’t merely explain how to behave landing pages, he explains every the doable things you could modify and helps you rank which ones requirement the most tending on your pages.</p>
<p>And, in housing you requirement it, Tim even provides an overview of how the mentality works, to help you understand just how you impact each conception of your customer’s mentality with your landing page.</p>
<p>Even though I’ve been conception of Web locate tests for years, I found myself learning newborn techniques in every chapter. I didn’t rattling know how to spot a coloured sample. And I think I tended to modify parts of a tender that would impact <i>me</i>, kinda than my cipher customer. Also, binary tender flow testing was something I truly did not know how to do before datum Tim’s book—I understand it now. In addition, testing for binary goals formerly made my head spin, but I have a meliorate handle on it now.</p>
<p>It’s thin that I find a aggregation that nearly every Web marketer ought to read, but this is digit of them. Every Web locate has landing pages, but most don’t think enough about them. Most Web sites create their landing pages as their campaigns launch, and they leave them lonely until they founder under their possess weight.</p>
<p>If you clear tending to Tim’s <b><b><b>tips</b></b></b> for designing and producing the page, and his <b><b><b>tips</b></b></b> for making it persuasive, and top it soured with a devotion to testing variations until you truly behave your landing pages, you’ll have increased the value of every marketing information you have. See, most grouping don’t actualise that the actual value of marketing is dependent on what you do with those visitors you draw to your site.</p>
<p>Remember, the difference between your site, for which you know you should effort just $1 for your large wager keyword, and your competitors’, for which they happily clear $1.25, is not that your competitors are crazy. It’s that they modify more of the visitors they get, so each digit is worth more to them than to you. That’s why they crapper profitably effort higher.</p>
<p>So, as marketing becomes increasingly competitive, because more and more companies discover the value of Internet marketing, your exclusive aid is to increase the convey on your marketing investment. Improving your site’s transmutation evaluate and increasing the cipher visit turn are the two ways to do that. When you do, the aforementioned sort of visitors are worth more money, because they modify more frequently than they did before. That’s why you crapper increase your marketing expenditures to draw them.</p>
<p>Tim’s aggregation holds the keys to increasing the powerfulness of your Web site. Ignore this aggregation exclusive if you’re happy that your playing is already successful enough. It’s not? Oh. I guess you meliorate feature it then.</p>
<p><b><a target=)
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, then you have to keep and update two completely removed pages. If you find a typo or spelling error, or requirement to make added corrections then you’ll have to fix it twice, erst on each page. </p>
<p>If you use a CMS, then you exclusive input the noesis in digit locate and the system gives you the main tender and the printer-friendly page. <em>But you still have to go through measures to preclude duplicate content.</em></p>
<p><strong>This crapper be accomplished a pair of different ways. </strong></p>
<p>1) Put a robots meta tag in the <code>< head></code> elements of the tender telling the engines not to index or deposit this page, like this:</p>
<p><code>< meta name=)
Once the wager engines grab the page, they’ll feature that and know that you don’t want them to include this tender in their index so they should drop it and move on.
2) Use the nofollow tag on the link to the machine friendly page, like this:
< a rel="nofollow" href="site.com/printer-friendly-page.htm">Print
The difficulty here is if someone links to the machine friendly tender from their possess site, it won’t preclude this tender from existence spidered and indexed.
3) Use the robots.txt file to exclude every machine friendly pages. There are a lot of ways this crapper be done, but a very ultimate way is to have every machine friendly pages added to a directory titled “print” or something similar. Then in your robots.txt file you disallow spidering of that entire folder.
User-agent: *
Disallow: /print/
Sometimes a compounding of two or every of these methods crapper be used, just for maximum protection. Personally, I don’t think relying on the nofollow tag is sufficient, but either of the added two options should do the trick by themselves.
The downsides to using this option, divagation from having to create binary templates or the upkeep of two different pages, is that it relies on the visitor finding and using the “print” link. Many don’t, instead just hitting the indicant fix in their browser.
Print style sheet
It’s the media conception that’s rattling important here, that tells the browsers that this is the stylesheet that should be used when someone hits the browser’s indicant button.
Now that you have your ordinal style artefact and it’s referenced in your site, you crapper begin editing it so it allows pages to be printed in the way you want. This will order hiding things like guidance and ad blocks as well as environment comely margins, fonts sizes, etc.
The downside to creating your printer-friendly pages this way is that you requirement someone complete to create the style-sheet for you. This crapper be relatively easy or crapper get pretty complicated, depending on how well your locate is already coded. But the great thing is that you don’t have to vexation about some duplicate content, or maintaining removed pages on your site. There is no ordinal tender here whatsoever, everything is handled through the style sheet.
This article is conception of a information on duplicate content. Follow the links beneath to feature more:
- Theories in Duplicate Content Penalties
- How Poor Product Categorization Creates Duplicate Content and Frustrates Your Shoppers
- Redirecting Alternate Domains to Prevent Duplicate Content
- Preventing Secure & Non-Secure Site Duplication
- Why Session ID’s And Search Engines Don’t Get Along (Hint: It’s a Duplicate Content Thing)
- What Does a Title Tag, Title Tag and Title Tag Have In Common?
- How to Create Printer Friendly Pages Without Creating Duplicate Content
- How to Use Your WWW. to Prevent Duplicate Content
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