PAUL STRANGE PRESENTS - USING SEARCH & OFFLINE MEDIA TO DRIVE ONLINE TRAFFIC (SEO-GUIDE.NET)
Paul Strange Presents - Using Search & Offline Media to Drive Online Traffic
You may have seen these intriguing posters crossways the municipality in the last pair of days. A stark black example of essay asking you to ‘Type it into Google‘ with a brave chromatic mark display you what to type: ‘Paul Strange Presents‘
Being quite surprised by the originality of the message, I actually typed it in! With a taste of efforts, I found the Apostle Strange Presents website, which is actually a edifice advertizer in Sydney.
I have found that strategy magnificent in many ways and I am quite destined that the Apostle Strange Presents website will get many hits, PR and Blog locate through this strategy. However, from a wager marketer’s saucer of view, the implementation could have been even more effective.
The Great things about the strategy
Paul Strange Presents (or their playing agency, I am not sure) have been rattling innovative in their approach. It is not so ordinary to embellish crossways businesses able to understand the noesis of wager engines to drive online traffic from an offline media.
In fact such strategy was distinct by Willie Pang, the Head of character Search Marketing, at the latest AIMIA Conference on the future of wager engine marketing(unfortunately for him, they chose Google). Willie Pang considers wager engines as
a gateway to engage customers with your online activities
In his presentation Willie Pang demonstrated that 26% of online users find a website from indicant playing and 67% of online wager are performed as a termination of an exposure to offline media. He also demonstrated that grouping are not ever able to advert or will forget an URL and therefore the possibleness traffic generated by offline media might never accomplish your website.
Integrating Search engines in a offline crusade is a great to easily enter both offline and online media and make sure that possibleness traffic will accomplish your website. In that case, grouping have to advert exclusive digit ultimate catchword ‘Paul Strange Presents’ and that is it!
More impact on the Search Strategy
Quite ofttimes a magnificent idea is not followed by a magnificent implementation. In the housing of Apostle Strange Presents, the wager engine proximity is not optimal, which might termination in some users not existence able to find the website.
While the website ranks first on Google.com.au pages from the web (see below), the website does not surpass on the first tender of the SERPs when you wager pages from Australia. It is little tricky especially if you are in state and promote to an inhabitant audience. It would have been wise impact on some SEO activities beforehand, to refrain this.
Another thing, some sponsored links appears on the correct hand lateral of the page. This could also be rattling tricky if a competitor decide to promote in this spot. They might be able to cipher on the indicant crusade to drive traffic to their website at a low cost.
The Amnesia Blog suggest that a SEM (Paid Search) strategy could have been a good (but maybe expensive) to guarantee maximum placement. It is a good idea and it could actually be done in a lacing budget as the keyword ‘Paul Strange’ does not have high CPC (unless a competitor decides to effort aggressively on it).
What I would do is to only occurrence Google, fill in the trademark entrance form (It is highly likely that Apostle Strange Presents is a trademark) and make sure that no added publicist is actually able to display ads… It would not outlay anything and would be quite effective to vanish the competition.
Finally, Apostle Stranges Presents could have highly optimised their online proximity in the SERPs by making sure that most of the added results are linking to their website or instead to display information of their website. They have done it with the MySpace page, but could have pushed this a taste further.
Even better, they could have taken plus of Universal Search. Apostle Strange Presents could have easily uploaded a YouTube video with a hurried advertisement of digit of the band they organized. At the moment, the YouTube videos that materialize in the SERPs are not attendant at all. Apostle Stranges Presents could have also used Google images to display represent of the band correct in the wager results.
Doing so, they could have made sure to modify the sound effect from their indicant playing crusade into traffic to their website… Well it is still a magnificent strategy, and if someone from Apostle Stranges feature this post, they have most of the elements to behave their crusade 
Source: feeds.feedburner.com
Search Engine Marketing in state - 2008 and Beyond
2008 is full of promises for the wager marketing industry in Australia. To discuss these challenges, AIMIA hosted a conference,which gathered a commission of wager marketing experts including:
- Willie Pang, Head of character Search Marketing
- Robbie Hills, MD of 24/7 Real Media
- Karim Temsamani, GM of Google Australia
- Peter Crowe, CEO Life Events Media
Search Engine Marketing as an effective driver of sales
Nothing newborn about that, but the entire commission strongly expressed the effectiveness of wager engine marketing as a driver of sales. Robbie Hills emphasises the impact of wager on FMCG sales: Out of 163 Million consumers, 71 Millions comes from wager and 72% of online consumers accomplish a website (and buy) using search.
Search Engine Marketing for Branding
According to the panel, wager engine marketing will have more an more importance for branding. Search Engines are decent more and more content-rich and user friendly. Universal Search is today integrating video, images in the wager results pages, which substance meliorate opportunities to impact on the sort experience.
Search Engine Marketing complements traditional marketing activities
All experts stressed the importance of intergrating wager engine marketing into marketing plans. According to Willie Pang, ‘Search Engine Marketing is the denture between online and offline“.
Offline and Online playing are unessential and should be treated accordingly; 67% of online consumers are directed to wager engine by exposure to offline media and 40% of consumer watch TV while surfing the internet.
Willie Pang illustrated the implementation of this construct with the example of HSBC in Taiwan. As 72% of online consumers do not advert URLs in a TV ad, the slope volontarly redirected the conference to wager engines where they are sure to appear.
Karim Temsamani also mentioned the importance of wager engine marketing in local playing search. Google Maps are and will embellish more and more helpful to direct online visitors to a local store. Once again online media and offline media behave as a team.
Moving toward a different pricing model…
Peter Crowe also mentioned that wager engine marketing will requirement to move to a different pricing model as the outlay per utter (CPC) model will soon accomplish a plateau. The increased rivalry and CPC inflation will decrease the gain of paying search. Other pricing models such as Cost per Lead (CPL) or Cost per Actions (CPA) are more likely to emerge as the incoming alternatives.
Yahoo constituted that they do not wage this choice due to a lack of a country definition, while Google (which provides CPA) stressed that comptroller model is still in the early stage.
Source: feeds.feedburner.com
Avoiding Social Media Burnout
With the turn of time necessary to stay at the top of the game in social media, it is inevitable that you will eventually defect yourself out. No matter how much you enjoy existence on these sites, and no matter how good of friendships you have made, after a while it becomes tedious. This happens most ofttimes to the users who have been trying to embellish noesis users, and it continues to happen to the super stars.
So what is the info to no letting yourself defect out? Taking breaks. This might sound manifest but, if you are like me, social media crapper embellish an dependency if you let it. You enjoy the social characteristic and you love the traffic benefits… and you constantly want more. You get so caught up in it; everything you do online revolves around getting to the front tender of your favorite site.
There is an entire concern correct of social media (believe it or not 
) and you requirement the actual digit as much as you requirement the virtual one. It might sound crazy, but this weekend I’m going to be discover in the sun WITHOUT my computer. I suggest you try it sometime. I might beam a Twitter update or two from my radiophone phone, but don’t calculate on it.
With the turn of time necessary to stay at the top of the game in social media, it is inevitable that you will eventually defect yourself out. No matter how much you enjoy existence on these sites, and no matter how good of friendships you have made, after a while it becomes tedious. This happens most ofttimes to the users who have been trying to embellish noesis users, and it continues to happen to the super stars.
So what is the info to no letting yourself defect out? Taking breaks. This might sound manifest but, if you are like me, social media crapper embellish an dependency if you let it. You enjoy the social characteristic and you love the traffic benefits… and you constantly want more. You get so caught up in it; everything you do online revolves around getting to the front tender of your favorite site.
There is an entire concern correct of social media (believe it or not ) and you requirement the actual digit as much as you requirement the virtual one. It might sound crazy, but this weekend I’m going to be discover in the sun WITHOUT my computer. I suggest you try it sometime. I might beam a Twitter update or two from my radiophone phone, but don’t calculate on it.
Source: feeds.stephanspencer.com
Does SEO Die on Web 3.0?
Hey, Marty, would you mind parking the DeLorean for me while I finish up this journal post? Thanks. Hi, everyone! I’ve just embellish backwards from the future. Well, not really. I’ve actually just been datum through a clump of articles about the Semantic Web as envisioned by Tim Berners-Lee and added magnificent […]
Hey, Marty, would you mind parking the DeLorean for me while I finish up this journal post? Thanks.
Hi, everyone! I’ve just embellish backwards from the future. Well, not really. I’ve actually just been datum through a clump of articles about the Semantic Web as envisioned by Tim Berners-Lee and added magnificent thinkers. My craving to investigate this topic was spurred by this article I feature about two weeks ago. It’s been a fun escape into the world-of-tomorrow. Some have already appointed the moniker “Web 3.0″ to the Semantic Web. Here we go again…
So did I find anything of value on my futuristic escapade? Well, I started my trip (as always) by going to wager The Oracle to find discover what she thinks of the Semantic Web. It’s still unclear to me how grouping will interact with such a system—from what I crapper tell there are no consumer apps still that handle these types of semantic web interactions. But according to the Wikipedia article, computers will do most of the menial pairing of wager results that we currently do manually.
Funny enough, there are many who conceive that this portion vision of the future cannot embellish to fruition. Others feature it has already begun to happen. I don’t know enough about it still to humble an instrument either way, but I do wager elements of a semantic web in today widely used web techniques like tagging.
According to Tim Berners-Lee, Google will not survive on the semantic web—at least not in its current state. character even recently announced that they will begin supporting destined semantic web standards and technologies to let grouping display much richer wager results.
So if wager engines as we know them requirement to modify at the advent of this newborn Semantic Web, do SEOers requirement to follow suit? Will SEO embellish the task of only antiquity correct formatted semantic markup for digestion by future wager engines? That could be conception of it. In fact, conception of good SEO practices today include creation of semantic supported data feeds (think RSS). And today with the relationship of Yahoo’s unstoppered search, website owners will be rewarded for producing more semantic data and suppling it to Yahoo. I expect Google has something kindred in the works.
But how far discover is our family shift? How apace will the bandwagon pass? Is there a bandwagon at all? The more you think about it, the more you think, “wow, this Web 3.0 is going to be pretty cool! It’ll make SEO and wager in general a lot cleaner”. As I began to muse every of these newborn ideas, The Oracle dispatched me to this added article. Stopped in my tracks.
Mr. Doctorow is correct on. One of the huge problems Google et al currently face is the abundance of garbage on the web. This staleness be what Berners-Lee meant in conception when he said, “…make sure grouping aren’t using their dominance to do things that they shouldn’t be doing”. Unfortunately, that’s much easier said than done. There will ever be grouping who are trying to game the system. Website owners of the future will be creating oodles of inaccurate meta-data about their spam sites to trick your machine into actuation phoney information into your data mash-up. Can you imagine intelligent for a good Italian edifice nearby the locate you have a meeting tomorrow at hour and you’re given a map full of phoney locations every playing male enhancement pills. No thanks.
Let’s get backwards to the example discourse quickly: does SEO die on the semantic web? I think the respond is a resounding no. In fact, an understanding of keywords, wager engines, markup, and semantics will endeavor an even large persona as time goes on. But who knows what the actual future will bring.
Alright, I’m outta here. Where I’m going I don’t need—roads. But I do requirement to add some hurried semantic metadata to this locate before language soured (*throws in added older crapper and a herb peel*). OK, I’m off!
SEOs for Tibet locate on Changes For Good, the idea in a nutshell is to get SEOs to join forces and beam a clump of “link love” to a Tibet-related locate like FreeTibet.org, in visit to increase its surpass in Google for “olympics” — thus upbringing cognisance and perhaps spurring on demonstrations at the athletics by attendees. For best results, the Tibet-related locate would requirement to concurrently implement some on-page SEO as well and take “olympics” as a keyword theme on their home page.
An interesting idea? Does it have legs?
Sometimes we in the wager accord get drawn into frolicky SEO contests where we contend with each added to surpass for some hokum catchword like “nigritude ultramarine.” That’s every fine and good, but it’s merely ego stroking. It doesn’t make the concern a meliorate place. What could we SEOs do for the greater good? One idea is we could help the Tibetans by upbringing cognisance of their plight. And today would be an ripe time to do it, considering that the athletics are correct around the corner. As distinct in the SEOs for Tibet locate on Changes For Good, the idea in a nutshell is to get SEOs to join forces and beam a clump of “link love” to a Tibet-related locate like FreeTibet.org, in visit to increase its surpass in Google for “olympics” — thus upbringing cognisance and perhaps spurring on demonstrations at the athletics by attendees. For best results, the Tibet-related locate would requirement to concurrently implement some on-page SEO as well and take “olympics” as a keyword theme on their home page.
An interesting idea? Does it have legs?
Source: feeds.stephanspencer.com
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